Free Beer Tasting
April 19, 2018 @ 3:00 pm - 6:00 pm
Healthy Living Market and Cafe is proud to welcome Switchback from 3pm-6pm for a tasting.
The idea that became Switchback Ale was developed by Bill over the course of a couple of years. Jeff had approached him with the brewery concept earlier, and Bill’s first response was, “Who needs another pale ale? What would we make that was new?” From that obstinate stance, he started rolling flavor ideas around in his head. Many are interested to learn that all of the formulation was done in Bill’s imagination, with no test brewing. He envisioned maximizing complexity, flavor, and delivering beer the way a brewmaster experiences it. To do this, the beer is left unfiltered and is carbonated 100% naturally in a special process using the yeast. The result is a beer that defies easy description, because it is brewed to a flavor idea and not based on any existing style guidelines. A tough first sell, but ultimately creating a uniqueness to itself.
This event is for ages 21 and older.