Healthy Living’s 2022 Vision

We are entering this new year with a new Mission and Vision for Healthy Living as a company, and some exciting new changes in our leadership team. Our new mission statement is a solid representation of what Healthy Living strives to be: a great place to eat, shop, and work.

Our goal in creating our 2022 Vision was to touch upon the most important aspects of this company. Creating a diverse and energetic community environment in which to work, and a shopping experience driven by great hospitality that inspires health and wellness for our guests.



We’re on a mission to fuel a passion for great food, health and well-being and be the place where people gather to shop, eat, and work.


“Work is love made visible.”

– Kahlil Gibran

Today we are known in all communities we serve as a company that attracts and retains upbeat, smart, interesting people who jump at the opportunity to help all those around them (we call them 51%-ers – they have that gift for delivering genuine hospitality). Our staff love coming to work because of the diverse and energetic community we have created. We work hard, we get paid well, and we receive meaningful benefits that help us maintain a high quality of life in and out of work.


“I slept and dreamt that life was joy

I awoke and saw that life was service

I acted and behold…

Service was joy.”

-Rabindranath Tagore

These are leaders who are motivated to make proactive change for the company, and they’re deeply invested in the long-term success of Healthy Living. They practice servant leadership every day, nurture and develop their staff into better versions of themselves, and model the 51% skills that differentiate us from all other markets. Our leaders work to help staff succeed and grow every day.


“People will forget what you said, forget what you did, but people will never forget how you made them feel.”
– Maya Angelou

“We can work for the oasis, the little cell of joy and peace in a harried world.”
– Dorothy Day

5 years ago we were reminded that in this age of online shopping, PLACE is still important to our guests. Today PLACE is something we refine, refresh, and reinvigorate regularly. Once upon a time a guest told me (Katy), “Healthy Living is the third place.” When I asked what that meant, she explained that the first place is home, the second place is work, and the third place is Healthy Living; the place where her family can eat, shop, and learn in an environment that inspires health and wellness, feels warm and friendly, and makes them want to come back for more. Place includes great food; the feel of a community center; a beautiful, clean, and inspiring shopping experience; a great vibe delivered by a staff of 51%-ers who understand the power of hospitality.

An outstanding place to work
Super healthful, innovative, delicious food – we’ve never wavered from our standards!
Amazing hospitality
The most inviting place to shop and eat
Deep devotion to local farmers and producers
An educated staff
An active, vibrant role in our community

With that we’re happy to also announce some changes in our Leadership Team. Co-owner Nina Lesser-Goldsmith has transitioned from General Manager to the role of COO effective January 1st. This is a new position within the company, and general operations of the company’s two stores will be Nina’s primary focus. Fellow co-owner Eli Lesser-Goldsmith moves into the role of CEO. As CEO, Eli will work with Healthy Living’s internal Directors team (Finance, Operations, and Purchasing) plus external and newly formed Board of Directors.

We’d like to say thank you to our employees, vendors, and guests for getting us to where we are today. We’re excited to enter our fourth decade in business stronger than ever!