Introducing Dietary Icons

Have you noticed? This is the golden age of food awareness. You’ve seen the signs for organic and non-GMO, cage-free, non-gluten and sodium-free, raw and paleo foods. These are important distinctions that matter for people’s individual health or beliefs, some matter for the health of our food systems and the planet. It’s a core value of HL to give people the best food out there, and everyone should have information about what they eat at their fingertips: how it’s been produced, what’s in it, and what’s not.

With our new dietary icons we hope to make your shopping experience even faster and more convenient. You’ll notice that on all of our product signage we now have a list of dietary icons, each with its own color and corresponding letters.


Here’s to happy, healthy, and zippy shopping.